Consumers reject corks

February 7th 2011

Bordeaux producer Chateau Bauduc looks set to dump corks in favour of screwcaps for its white and rose wines.

After consulting more than 1000 of its customers in an online survey, 65% of respondents voted in favour of screwcaps for white wines and pinks.

For Bordeaux reds, screwcaps were not the flavour of the day with 77% voting for cork or saying they didn’t mind; just 23% were pro screwcap for reds. While it seems a little hypocritical not to be consistent with your closures across your range, the survey feedback found consumers still enjoyed pulling the cork and believed it was more suitable for wines destined for ageing.

10,000 cases of Bauduc are due to be bottled this month destined for outlets including Gordon Ramsay and Rick Stein restaurants. If it decides to do what its consumers say they want it to do, it looks like it’s hello to aluminium for Bauduc.  The corks have been granted a reprieve by the red drinkers and manage to hang on for a while longer.

(It’s worth remembering that Bauduc has a strong presence in the UK where screwcaps have a high level of acceptance. If the US and Asian markets were surveyed, the results would likely be very different…)

Posted in - Blog Posts & Bordeaux & closures & trends & wine on February 7th 2011 0 Comments

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