Bordeaux & the closure’s debate: people power

January 16th 2011

Cork or screwcap? Synthetic or crown cap? While many producers decide to make the switch based on how it will affect the wine in the bottle, one Bordeaux producer is asking their customers what they want.

Strange as it may seem to some traditional producers, wine is ultimately about the consumer and Gavin Quinney at Chateau Bauduc seems to have cottoned on to that. Involve your customers in a major decision and it can only serve to make them more loyal to the brand.

I received an email from Gavin asking me to vote on corks vs screwcaps for their whites, reds and roses. On Baudoc’s blog,
they’ve put the main arguments up for and against both closure types so those who are not au fait with the geeky closures debate can make an informed decision.

I placed my vote, saying screwcaps for whites and rose and, corks for reds if they’re going to be laid down for a while. I admit it’s a little bit hypocritical to put your whites and pinks under one closure and then put your reds under another. It could look like a lack of faith in screwcaps. However, Bordeaux is such a traditional winemaking region, a red under screwcap is still poo-poohed.

It’s important for Bauduc to alter their bottling preparation if they are going to switch from corks to screwcaps to avoid problems of rotten egg/smelly drain syndrome a.k.a reduction.  Plus consumers in different markets should be considered. Screwcaps do have a high level of acceptance in the UK but head to the US or Japan and it’s another story. One size does not fit all.

Voting takes place until 24 January and there’s no complicated proportional representation voting system, it’s simply first past the post. Very British.

I’ll keep you updated on the big decision when it’s announced.

 

 

Posted in - Blog Posts & blogging & Bordeaux & closures & wine on January 16th 2011 0 Comments

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