The last 10 years: New Zealand
How many times have you heard predictions of the imminent demise of New Zealand Sauvignon Blanc in the last 10 years? Yet consumers in both the UK and the US – New Zealand’s two biggest export markets – show no sign of tiring of its idiosyncratic Sauvignon style. Between 2006 and 2016, exports have grown in value from NZ$500m ($364m) to NZ$1.6bn. Less than 10m L of wine left New Zealand ports in 2006; today, that figure stands at 213m L. And most of that is Sauvignon Blanc – around 85% compared with 72% a decade ago.
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