Going to show that people do have more money than sense, Australian wine firm Penfolds has announced it has sold all but one of the dozen A$168,000 glass ampoules it unveiled in June.
Containing 750ml of the 2004 Kalimna Black 42 cabernet sauvignon, which normally retails at $600-700, the wine comes packaged in a hand-blown glass ampoule which is suspended within a fancy Australian-wood cabinet.
The luxury product was launched in Moscow in June and raised a few eyebrows. Daylight robbery may also have been uttered sometime after receiving the press release. But Penfolds is having the last laugh, as people clearly do have money to burn. David Dearie, the chief executive of Treasury Wine Estates revealed that all but one of the ampoules had been sold at its annual results, Australia’s Herald Sun reported.
“If anyone is after one of these limited ampoules, you’ll have to move fast, because although launched only a month ago, we’ve sold all but one of these fantastic Penfolds sculptures,” said Dearie.
So, I’ve decided that I should probably source some wine, claim that it’s made in limited quantities and call it Moneyfolds. I’ll put it in a plywood cupboard and stick it up on ebay and see if I get any bids.
