Can we really say we’re surprised that another New Zealand vineyard has gone under owing a whopping $24 million (£10.8m)?
No.
There’s been a slow trickle of grape-growing and wine producing companies that have gone into administration in the past year but I believe Awatere Vineyard Holdings’ demise could push the flood gates open.
Vineyard plantings have tripled since 2000, with grape prices falling as much as 50% following two consecutive bumper harvests, in 2007 and 2008. There have been a host of new entrants to the industry with romantic dreams of making their own wine or investors wanting to jump on the bandwagon and make a quick buck. If only they had done their research before making the plunge, they would have found that the soil wasn’t flecked with gold.
Central Otago producers Anthem Hodings and William Hill winery, and Marlborough’s Cape Campbell have already fallen victim to the oversupply and economic downturn and others will follow.
It’s a sad situation for those affected but the imbalances that have been created in the last three years need to be redressed. We’re likely to see the bigger companies getting bigger as they swallow up vineyard land; vineyards will be pulled out and replaced with other crops, and life will go on. Hopefully, the industry will have learned its lesson too.
