Winemakers generally dislike Pinot Gris: it’s not that aromatic, normally has low acidity and let’s face it, it doesn’t set anyone’s world on fire in the same way as Riesling or Pinot Noir.
But it sells. And that means it’s a money spinner which keeps the wine business in business. Last week I ended up in a bit of a debate with a Master of Wine and a few other journalists about Pinot Gris. It ain’t my grape of choice but if people like drinking it, who am I to argue?
My friends love it: they’re successful, smart women in their late ‘20s and early ‘30s and Pinot Gris or Grigio is an easy-drinking wine that doesn’t cause any major issues to their palates. It’s great with food, makes some fabulous late harvest wines and I’m happy to drink it. I admit I’m not the biggest fan and this trend may be a passing phase before we move on to the next grape du jour but getting snobby about it makes the wine industry seem very far-removed from reality.
What’s more, in Alsace Pinot Gris is considered one of the four noble varieties. When I was speaking to Paul Pujol, winemaker at Prophet’s Rock (see blog 15 March 2010), and former winemaker at Alsace producer Kuentz Bas, he said: “The big discovery in going to Alsace was tasting older Pinot Gris. I was surprised by how it tastes if it’s grown in the right sites.â€
We may try to sell Riesling and Pinot Noir to wine drinkers but we’re fighting an uphill battle. Let’s educate the consumer, says the wine industry, but most people have more pressing things to do with their time than learn about grape varieties. If people are drinking Pinot Gris then at least they are drinking wine and not beer or bourbon. They can then move on to the delights of other varieties in time.
