How many times have you heard predictions of the imminent demise of New Zealand Sauvignon Blanc in the last 10 years? Yet consumers in both the UK and the US – New Zealand’s two biggest export markets – show no sign of tiring of its idiosyncratic Sauvignon style. Between 2006 and 2016, exports have grown in value from NZ$500m ($364m) to NZ$1.6bn. Less than 10m L of wine left New Zealand ports in 2006; today, that figure stands at 213m L. And most of that is Sauvignon Blanc – around 85% compared with 72% a decade ago.
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