The clever people at L’Anima restaurant have come up with the great stunt of getting the world and his wife to vote for new wines on its list.
They’ve enlisted the help of Robert McIntosh, who specialises in social media as well as working for Rioja producer Dinastia Vivanco, to coordinate the event. Six experts including L’Anima’s sommelier and Anthony Rose (my invite must be lost in the post!) will taste a range of wines on Monday. The judges must then argue their case for the wines on youtube for the public to decide. The three wines with the most twitter/facebook votes will then win a place on the restaurant’s list.
This is a great idea. It gets consumers involved in selecting the wines they are going to drink plus gives a sneak peek into the sniffy world of sommeliers.
Oh, and it makes great publicity. I can safely say we’ll see plenty of copycat versions in the coming months.
Here’s the L’Anima link for you to get voting on Tuesday and Wednesday.
