Following the media’s outcry on rising alcohol levels and drinking by ‘stealth’ last week, the British Beer and Pub Association has published new figures showing alcohol consumption is actually falling.
The BBPA Statistical Handbook’s timing is impeccable with figures that are at odds with the claims of ever rising growth in UK. The figures show that alcohol consumption fell in 2008, and has fallen 6.1% since 2004.
The statistics are related to beer rather than wine but it’s good to see concrete facts challenging the Mintel report and its ‘stealthy’ claims.
British consumption of booze per head remains in the mid range compared with our European neighbours. Britons drink less than the French, Germans, and Spanish, with the Czechs drinking the most per head, at 12.4 litres of alcohol, compared to the UK’s 8.1 litres.
BBPA acting chief executive, David Long, said, “Our new Statistical Handbook will confound many of the myths surrounding trends in the UK drinks industry. Year on year, we are not drinking more. Nor is British beer getting stronger, with two thirds of our beer at or below 4.2%strength, compared to the continental standard of 5%.â€
Unfortunately, it’s not as rock and roll as Mintel’s report, so don’t expect it to make the tabloid headlines. The public are unlikely to hear about this.
Other interesting facts from the Handbook
– Total expenditure on alcohol in the on-trade was at its lowest level since 1972 (oh dear)
– 27% of on-trade wine sales were in the London area compared to only 16% of beer sales
