Should you have an Italian Barbera or a Chilean Chardonnay with your pizza? It’s a big decision but don’t fret – help is at hand! Staff at online wine trader Virgin Wines have partnered up with multinational pizza chain, Domino’s, to help hungry customers select the best match with their takeaway.
Wine Advisors at Virgin have matched each pizza from the Domino’s new Gourmet Range with one white and one red wine ‘to offer customers a luxury dining experience in the comfort of their own homes.’ The Rustica pizza has been paired with a Barbera and a Sauvignon Blanc ‘to bring out the flavour of the smoky bacon and sweet sunblush baby plum tomatoes’ while a Shiraz Cabernet Sangiovese or a Gewürztraminer are recommended for its ‘spicy Firenze’.
Domino’s customers are also offered six bottles of Virgin wines for £25 when they purchase a pizza. That’s £4.16 a bottle, so I’m not sure about the quality of the booze although Domino’s pizzas aren’t exactly the best I’ve ever had either.
Simon Wallis, sales and marketing director at Domino’s Pizza, gushed about the new promotion in a press release: ‘Our new Gourmet range has been developed to appeal to a wider pizza eating audience. This promotion will enable us to reach out to more potential pizza eaters, while also offering added value for our existing Gourmet customers.’
In addition to its venture with Virgin Wines, Domino’s is also the official partner on low-brow reality TV show Big Brother’s eviction night. Customers get a free bottle of Coca-Cola with their pizza on those evenings. Excuse me if I don’t rush out and order…
There are currently 638 Domino’s outlets in the UK and more than 9000 worldwide.
